Google My Business Weekly Tips – Week 2

Why GMB Is So Important to Local Businesses:

There are a great many options to aid you in promoting your business online whether through directories or any of the social media sites, but it can be very challenging and confusing for small business owners who have limited resources and little, if any,

 

knowledge or the “how to” to be able to choose the best way to allocate their time, money and efforts.

 

In order to maximize your expenditures and efforts, it is vital that you weigh all the benefits of using various platforms against your specific business requirements, considering such criteria as “how many people can be reached?” and “is your target audience aligned with the ideal customer you want to attract?”

Regardless of your goals, the one most important platforms that a local business should not overlook is “Google My Business.”

Once known as Google Places, GMB offers a the best single location to list all of your business information, while displaying images and videos of the business…

 

Plus, it also helps your local business to appear in search engine results, maps and Google+ pages and searches.

Why Google? Because it is where people will go to find your

business!

 

Google eBiz/MBA Rank estimates there are in excess of over

1,600,000,000 unique visitors every month:

  • Google is the most visited digital media property online
  • 59% of mobile, worldwide searches use Google
  • 66% of desktop searches are through Google

 

 

Here are more compelling statistics for local businesses:

 

  • 4 out of 5 consumers use search engines to find most all local information

 

  • 50% of local mobile searches resulted in a store visit within a day of the search, and
  • 34% of computer & tablet searches also resulted in a store visit

 

 

Google My Business listings differ from actual website visits because they offer more opportunities to appear in multiple locations within the general search results.

 

Plus, when your website is Search Engine Optimized (aka “SEO”), this can help your website move up in the search rankings, mainly because Google gives GMB pages an extra boost via better, and more impactful placemen on the search engine results pages, (aka “SERPs”) plus inserts them in other frequently used Google tools such as Google Maps.

 

 

Additional Ways That Google My Business Is An Indispensable Tool For Local Businesses:

You, or any business is in charge of the information entered, making certain that all of the information is correct and also consistent across all the listings. That is probably the most important contributing factor in aiding a business climbing to the enviable “top” of Google Local Searches.

Since Google is considered a “high value” Directory, when you claim your business listing, you need to make certain that every citation (listing) for your business contains the EXACT SAME INFORMATION.

 

Even small differences such as using South Main Street on one listing and S. Main St. on another directory will have adverse effects on your site’s listing and resulting rank.

 

GMB also gives you the opportunity to shine a light on your business or company offers in a positive manner.

 

You can highlight details such as menus, product lists, business hours as well as accepted showing acceptable methods of payment to other special features like photos, videos and reviews.

 

And since Google My Business pages give your business a wide variety of tools, you can use them to attract and educate local customers, as well as add coupons and other special offers.

 

GMB Pages also allow you to learn more about your customers via the additional analytics on the various platforms, such as Google Maps, and also allows you to learn more about the people who are searching for and finding your business.

For instance, when someone requests directions to your location from Google Maps, you can see the location where the request originated. This info could be very useful should you want to add a new location or offer special services to other areas.

 

You can also use a correctly verified local listing to maximize your resources. You want to get the highest return for each dollar you spend on your marketing, so it’s important to consider the best platforms that give you the most reach among all your current and potential local customers.

 

Directory listings in sites like Yellow Pages, Yelp, Manta, Superpages and such may also be useful to help you evaluate all your options and take smart steps to achieve the highest visibility in your local area and in searches on Google.

Introduction

Google My Business is Google’s new, user friendly tool to aid small business owners in getting some “Google Love” in their search engine rankings. By making use of the Google My Business information, it is possible to increase business’ online presence, by providing valuable information to customers and interacting with fans of the business, and all from the convenience of a hand held device, most notably, the cell phone.

When a prospective customer searches for a business, it’s also more useful if a map of the business location popped up for them to view, followed by the business hours and all of the customer reviews.

With a verified Google My Business listing, those are just a few of the things that can be accomplished by being listed with GMB (Google My Business). In this training, we will be reviewing some of the most valuable features of Google My Business and how it relates to the local business owner.

 

 

 

The Advantages Being Listed In GMB

According to Google, at least 50% of cell phone users searching for local businesses will visit that business within a day of their search and of those, 18% will actually make a purchase.

Doesn’t this sound like something that can be a great addition to your business and something that your business should be a part of?

You bet it does, and GMB has even more to offer.

 

Here’s 10 Important Advantages To A Verified GMB Business Listing:

  • Firstly, it is completely free. As in – NO CHARGE.
  • It is the ultimate Business Directory online and includes all the pertinent business information that is instantly and easily accessible to your current and/or potential
  • All of the information in your verified listing is clickable. Customers may click your phone number to call you direct from their mobile phones, or tap your domain name and be redirected to your website.
  • All of the information is properly displayed on any device, including smartphones and
  • It’s available to both local and online
  • You can, and are encouraged to post photos and videos about your business or services directly to your listing
  • You have access to Google metrics that will show you how many people are looking for your business and finding your site.
  • Your listing also drives traffic to your
  • Customers can read and add their own
  • And you work from one centralized dashboard, with access to Google+, Insights, Reviews, Hangouts and Google Analytics plus any other tools Google has
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